Amy Powney, who grew up on a small farm, is the designer behind the cult label Mother of Pearl and a rising star on the London fashion scene. However, she is becoming increasingly aware of the devastating effects of the fashion industry on the environment. She decides to take a radically different path.

When Amy wins the Vogue Award for Best Young Designer of the Year, she decides to use the prize money to develop a sustainable collection, from raw material to finished garment. Their personal revolution becomes the precursor to a much larger social change.